Social Media can help you achieve your marketing and sales goals but is it right for every business? No. Is it right for your business? It depends.

Some companies look to Social Media with wide-eyed enthusiasm but get attached to problematic tactics they think will solve their challenges. When things don’t work, they give up.

Others many find it overwhelming or intimidating and convince themselves it’s not for them, thereby missing out on huge opportunities to grow their business.

When you’re asking “Is Social Media right for my business?” the answers to these questions will help you find the right answers:

1. Do we have time?

Social Media is a communication tool for your customers. Whether you outsource or do your marketing in-house, your need to be available to interact with customer in this 24/7 environment.

2. Are we ready to create content?

Social Media requires strategic, timely content. It takes time, skill and people to create this content.

3. Does our budget include ALL of what it takes to succeed?

Social Media content is key to your success but there are other budgetary considerations including:

• Social advertising (like Facebook ads) to promote your content, including fees to create, launch, design and analyze your ads.
• Content management tools such as WordPress.
• Content creation equipment such as video production and sound.
• Content publishing tools such as Post Planner.
• SEO optimization tools and marketing.

4. Do we have the right personnel?

It takes a specific set of skills to monitor, respond and manage your brand and online reputation.

5. Do our target customers use Social Media?

95% of shoppers begin their purchase journey online. However, for those companies whose customers are not typical users of Social Media, your focus (and your precious marketing dollars) would be better spent elsewhere….on the places where your target customers DO spend their time.

6. Are we ready for “Prime Time”?

Company culture is an important part of being social. If you’re reluctant to show prospects and customers what it’s like in the day-to-day operations of your business, Social Media is not for you.

7. Do we expect old school tactics to be taken on new (social) media?

Blasting people with meaningless (to them) messages is the quickest way to turn your social profiles into ghost towns. Can you drive traffic, leads and sales with Social Media? YES. But if you’re expecting to use outdated and unwanted tactics on Social Media, it’s not for you.

8. Can we afford NOT to be on Social Media?

Many industries and businesses do benefit from Social Media marketing, even those that have regulatory compliance hurdles to overcome in their marketing.

At Kruse Control, we see many companies who are discounting the value that Social Media brings to their business. Social Media solves many common business challenges. The top 5 are:

• Low website traffic
• Weak brand awareness
• Declining customer retention
• Poor online reputation
• Slow Sales

If you think that Social Media could benefit your business, contact us today!

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