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Financial literacy in a dealership is like knowing how to swim before jumping into the deep end—technically, you can still jump in without it, but the results will be unpleasant for everyone involved. For a General Manager and a Controller, understanding financials isn’t just a nice-to-have; it’s what allows them to make decisions that don’t result in frantic emails, emergency meetings, or a …
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It’s clear that many dealerships are actively searching for experienced controllers. In Driving Blind: The Shortage of Seasoned Dealership Controllers, I discussed how this shortage has been developing for years, worsening over time. Now, we are witnessing its impact firsthand. Running a dealership without a firm grasp of its financials is like driving without being able to see the road ahead. …
Continue Reading about 12 Questions to Ask When Hiring a Dealership Controller →
I've spent my entire career in the car business, working in every franchise and holding just about every role within a dealership. One of the biggest momentum-killers in this industry is a lack of working capital. Without sufficient liquidity, even the most well-run dealerships can struggle to maintain inventory, cover operating expenses, and capitalize on growth opportunities. Strategic …
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Study after study shows that women are often ignored, patronized and/or charged more than men when buying a car. What would happen if we turned the tables on this situation? How much more profit and goodwill could a dealership …
Continue Reading about Attracting Female Car Buyers: A Dealership Marketing Guide →
