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I am an observer. I like to explore and examine certain trends and follow my instincts where they take me. When I was a CFO at dealerships, this kept the organization one or more steps ahead of the competition. I'm still practicing it and writing posts like this to share what I learn. I believe the "digital only" model of selling cars has hit its peak. Now, that's not to say that we're going …
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Social media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you...ever? Whether you're a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you're online. Everything you say and do speaks to your personal brand. How do you want to be perceived? What do …
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I've been noticing something for several months now and it's not something that's readily apparent, even to car people. This observation is partly due to my never ending love of talking about the car business and its operating strategies but you don't have to be a car business geek to know that dealership accounting skills, and specifically dealership controllers are uber-important to the success …
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The pressure to continuously create content, engage, and grow your social media can be overwhelming. It's been my experience that over the last several years, much less is in your control, while at the same time, there's much more to do! It takes longer to gain a following and I've witnessed many ambitious individuals push their limits to the point of burnout in their quest to cultivate their …
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