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I've been in the car business my entire life so my view of the Service Dept in any dealership is unique compared to the average female customer. Whenever I'm in one, my mind goes directly to how employees interact, how customers are treated and how the process can be streamlined even more to satisfy and delight customers. While my experience is not that of the average female customer, my …
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It's never been more important to create and implement a workable strategy to manage your online reputation. I say "manage" because that is exactly what it takes to compete in today's market. Just like character, your online reputation is what people say about you when you're not in the room, only the room is the entire Internet. A customer sharing their experience with others is worth ten …
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Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Study after study shows that women are often ignored, patronized and/or charged more than men when buying a car. What would happen if we turned the tables on this situation? How much more profit could a dealership create by …
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Content creation, whether it's blog posts, videos, ads or podcasts, is a noble endeavor. If you're a content creator, take a moment and appreciate yourself for putting your expertise out in the world. As a content creator myself, I'm astounded at how challenging it's become due to the seemingly weekly Google search updates, new social media platforms and the influx of …
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