Maximize resources. Secure your profit.
I've been noticing something for several months now and it's not something that's readily apparent, even to car people. This observation is partly due to my never ending love of talking about the car business and its operating strategies but you don't have to be a car business geek to know that dealership accounting skills, and specifically dealership controllers are uber-important to the success …
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The pressure to continuously create content, engage, and grow your social media can be overwhelming. It's been my experience that over the last several years, much less is in your control, while at the same time, there's much more to do! It takes longer to gain a following and I've witnessed many ambitious individuals push their limits to the point of burnout in their quest to cultivate their …
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I've been in the car business my entire life so my view of the Service Dept in any dealership is unique compared to the average female customer. Whenever I'm in one, my mind goes directly to how employees interact, how customers are treated and how the process can be streamlined even more to satisfy and delight customers. While my experience is not that of the average female customer, my …
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It's never been more important to create and implement a workable strategy to manage your online reputation. I say "manage" because that is exactly what it takes to compete in today's market. Just like character, your online reputation is what people say about you when you're not in the room, only the room is the entire Internet. A customer sharing their experience with others is worth ten …
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