Maximize resources. Secure your profit.
The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2024. Every auto retailer should make deliberate decisions about their marketing and advertising strategy but the complexity is leaving many wondering which way to turn...and how to allocate their valuable resources. In-house auto retail …
Continue Reading about 10 Skills Every Auto Retail Marketer Must Have in 2024 →
The 2023 Cox Automotive Service Study reveals a significant shift in consumer preferences regarding vehicle service providers and customer experience. While dealerships historically led as the preferred choice, they are now facing increasing competition from general repair shops. This change is driven by a decline in consumer trust towards dealerships. Sidebar: I didn’t need a study to tell me …
Continue Reading about Study Reveals Everything Still Comes Down to Customer Experience →
Creating engaging content is still the best way to attract attention. If you only talk about your special offer, without including a “human side” or something that creates a lasting impression, then you’re competing on price alone and that’s always tricky. Someone is always willing to undercut your price, but no one can ever undercut your unique voice. Leverage uniqueness to your advantage. I …
Continue Reading about Engaging Content Still Wins, Outshines Price Wars →
Just like nurturing a garden to bloom, Google has cultivated its search algorithm to bring forth the hidden gems of the web. With the latest update, Google aims to spotlight content rich in personal insights and experiences from diverse sources like social media, blogs, and forums. The hidden gems update is more than a tweak; it's a strategic enhancement to the core ranking system, ensuring that …
Continue Reading about Uncovering the Hidden Gems in Google’s Search Update →
