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I’ve been thinking about content a lot lately. As someone who’s been writing a blog since 2010, while also running a business, it’s an investment for those that create content, whether it’s for your website or social media (or both). We need to see ROI from our content and I’m excited to say that after a long dry spell, things are looking bright thanks to the dynamic duo of SEO and AI. I’ve …
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Throughout my journey in automotive retail, I've learned that at the heart of a profitable retail operation lies extraordinary customer experience. I’ve mentioned in the past that I worked in Beverly Hills for many years managing car dealerships (sidenote: it’s not as glamorous as you might think). One thing I know for sure is that if you can make it there, you can make it anywhere. People in BH …
Continue Reading about Customer Experience is Failing Everywhere: 10 Ways to Fix It →
I've always believed that fear based leadership is detrimental to an organization's overall health. It can plague an organization like a nasty virus and left unchecked, becomes toxic to employees, customers, and business growth. The inverse of leading by fear is leading through empowerment. Both methods can have powerful impacts on your business, yet they yield vastly different results. I …
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Each year at Halloween, many of us eagerly anticipate the thrill of haunted houses, spine-chilling tales, and encounters with the occasional apparition. But there's a new kind of specter that's casting shadows over our digital world—being ghosted by social media followers! Ghosted by your followers? Just as suddenly as a phantom vanishing into the ether, you might notice your post engagement …
Continue Reading about Ghosted by Your Followers? Here’s How to Entice Them Back! →
