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Last year, I rolled out an online course on social selling for car salespeople. The idea for the course was born out of something simple: every time I would speak at a conference, I would get requests for it. Seems pretty promising, right? I was willing to create something knowing that it would be more of an information gathering expedition and proof of concept, than a revenue generator. I had …
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Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s iconic book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He says that each person who walks through your door (virtually or in real life) represents $517,000 in potential business revenue over his or her lifetime. That book was published in 1990. Is there a …
Social media platforms are changing at the speed of light. If you’re a marketer or a small business owner or even a salesperson, it’s hard to determine which way to go with your strategy. When marketing channels are in flux, it’s easy to get sidelined wondering which way to go. Ask any social media manager what it’s like right now and their response will likely begin with a sigh of overwhelm or …
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It’s crazy out there in SocialMediaLand right now. The upheaval in the social platforms the last several months is making it very difficult to know which end is up. It isn’t just deciding where to post your content but what to actually post. Threads, Facebook/Meta’s new text-based network reached 100 million users within 5 days of its launch, so it’s pretty clear change is afoot. Other new …
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