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I've been taking a break from writing. I got a little overwhelmed with the absolute nonsense that's been driving social media platforms lately. I also had a challenging client for a few months that commanded an inordinate amount of my time and psyche, and that experience drained the life out of me. So, now that's done and here I am...back to shake things up. If you're a social media user, I …
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The car business is undergoing seismic shifts to its business model, most notably in manufacturing, sales/delivery of vehicles and the evolution of consumer buying preferences. The latest EY Mobility Consumer Index shows automotive digital retailing being driven by the rise of the electric vehicle, but many other buyers are coming along for the ride. The increased demand for electric and hybrid …
Merging digital communication skills with offline/in-person skills will be one of the most challenging endeavors for automotive retailers. Automotive retail is a fast-changing environment, and consumer preferences are all over the map. Retailers are facing challenges serving customers because there is no "one size fits all" car purchase journey. In a fascinating new Mobility Consumer Index study, …
Welcome to this week's episode of The First Pencil! For those of us who spend time on Twitter (even though it has seriously degraded since Elmo took over), the changes have not been positive. We would like our platform back and of course, that's not in the cards, which is why we must turn to self care. Self care in the form of a rant. Join us, won’t you? Afterwards, we explore how …
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