Today's car buyers expect a seamless, engaging experience. This fact is forcing automotive retailers to convert their traditional vehicle sales processes into hybrids of online and offline experiences that lead to the sale. This is a huge shift that we're witnessing in real time through automotive digital retail methods and now we have a study to confirm it. The latest EY Mobility Consumer Index …
New Mobility Study: Digital Retail Driven By Rise in Consumer Movement to Electric Vehicles
Car buyers increasingly expect a seamless digital customer journey. Consumer expectations for a personalized shopping experience are at an all-time high, and the digitization of everything isn’t so much a trend as it is the new retail reality. Digital retail supports car buyers in their path to purchase seamlessly between online and in-person interactions. The latest EY Mobility Consumer Index …
Accountability Finally Comes For Tesla – The First Pencil Podcast
There's nothing like accountability and it looks as thought a bit of it might be coming for Tesla and Mr. Musk. Mike and I haven’t really shared our views on the podcast regarding the whole “Full Self Driving” saga that’s been causing so much harm to unsuspecting drivers and the driving public. In this episode, we break our silence to convey how happy we are that a recall was announced saying …
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Google Business Profiles? Yes, Please! – The First Pencil Podcast
It’s crazy to imagine but did you know that only a small fraction of the millions of US businesses use their Google Business Profile? Our guest today is Craig Darling of Darling Local and he’s on a mission to change that. Google Business Profiles Google Business Profiles are the single best way to get noticed in Search...for FREE. There are so many cool options to help you sell your products and …
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