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Welcome to this week's episode of The First Pencil! For those of us who spend time on Twitter (even though it has seriously degraded since Elmo took over), the changes have not been positive. We would like our platform back and of course, that's not in the cards, which is why we must turn to self care. Self care in the form of a rant. Join us, won’t you? Afterwards, we explore how …
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Today's car buyers expect a seamless, engaging experience. This fact is forcing automotive retailers to convert their traditional vehicle sales processes into hybrids of online and offline experiences that lead to the sale. This is a huge shift that we're witnessing in real time through automotive digital retail methods and now we have a study to confirm it. The latest EY Mobility Consumer Index …
Car buyers increasingly expect a seamless digital customer journey. Consumer expectations for a personalized shopping experience are at an all-time high, and the digitization of everything isn’t so much a trend as it is the new retail reality. Digital retail supports car buyers in their path to purchase seamlessly between online and in-person interactions. The latest EY Mobility Consumer Index …
There's nothing like accountability and it looks as thought a bit of it might be coming for Tesla and Mr. Musk. Mike and I haven’t really shared our views on the podcast regarding the whole “Full Self Driving” saga that’s been causing so much harm to unsuspecting drivers and the driving public. In this episode, we break our silence to convey how happy we are that a recall was announced saying …
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