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We stirred up some things with last week’s episode about building a community rather than an audience…and we loved it. This week, we invited our friend and amazing car guy, Bill Playford to pick up the conversation where we left off! The invincible strength in relationships within communities leads to higher sales. Bill shares examples of how, when he was working at dealerships, this powerful …
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We’ve all seen them. “Influencers” who have lots of followers, likes and comments on social media. Some do “live videos,” look super successful but in truth, only a small fraction of influencers actually earn a living. If you’re in car sales, or any sales really, it’s easy to get caught up in the hype. But at the end of the day, what exactly do you have except a lot of noise? In this week’s …
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You’re in for a treat in this week's episode of The First Pencil Podcast. Our guest is Brent Wees. Brent is a wicked awesome speaker, coach and digital marketing strategist. He’s also been a friend of ours for over ten years. If you’ve ever seen Brent speak, you’ll never forget it. Brent’s energy is infectious and he’s here to share some of his tips on how to get chosen for a session speaker …
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I'm trying something new. In an earlier post, I shared with you that I've got a car biz podcast called The First Pencil with my good friend and co-host MikeTheCarGuy Correra. Each week on my blog here, you'll get the details for each episode with a link to listen. We want to give a louder voice to people that work in dealerships (people like us!) and I would be honored if you'd listen and tell …
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