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I'm trying something new. In an earlier post, I shared with you that I've got a car biz podcast called The First Pencil with my good friend and co-host MikeTheCarGuy Correra. Each week on my blog here, you'll get the details for each episode with a link to listen. We want to give a louder voice to people that work in dealerships (people like us!) and I would be honored if you'd listen and tell …
Continue Reading about Real Life Automotive Social Media Tips – The First Pencil Podcast →
The changes we've seen in auto retail continue to come fast and furious. If you're in car sales, now is the time to up your automotive social selling game so that you're positioned to sell more. What is automotive social selling? Automotive social selling is a sales technique using social media that allows car salespeople to laser-target their prospecting and establish rapport through their …
Continue Reading about 5 Automotive Social Selling Tips to Get Results and Sell More Cars →
A little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we need to do it more often. Both of us are from the car dealership world, having spent most of our lives managing dealerships, so the conversations often include some ranting, but hey, that's how most friend's conversations go, amirite? The fact is, with so many …
Continue Reading about Introducing The First Pencil Podcast →
Have you been wondering about how to use TikTok for car sales? Very often on our podcast The First Pencil, MiketheCarGuy and I talk about TikTok as a platform for dealers and salespeople. As two people who've spent many years in auto retail, and who have been in the automotive social media game for a long time, we always look at strategies and tactics that will ultimately sell cars (and of …
Continue Reading about 3 Questions to Answer Before Using TikTok for Car Sales →
