In the past year or so, the term automotive social selling has been passed back and forth in the automotive news media, social media and at a conference or two and I'd like to clear up some misinformation. Way back in 2012-2013, the original term "social selling" appeared on my radar through knowing Koka Sexton via LinkedIn. He spoke about how B2B (business to business) salespeople could use …
How to Motivate Employees to Create Content
One of a business' biggest marketing challenges is providing enough unique, helpful and/or entertaining content for social media and email. An even bigger challenge is motivating employees to create content. Content is the cornerstone to successful social media and you're not the only one having a hard time adapting to it. It's difficult to create content when you're busy operating a business …
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5 Secrets to Turn Your Sales Team Into Automotive Social Selling Champions
Automotive social selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections in order to develop leads and sales through social media. Automotive digital retailing is transforming how car dealers sell vehicles. The merging of online tools, including social media, with traditional in-person customer experience …
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10 MORE Questions to Ask When Hiring a Social Media Manager
A few years ago, I wrote about 10 Questions to Ask When Hiring a Social Media Manager. I've updated the post every year and in doing so, I've realized that now there are even more helpful questions to ask when hiring the best candidate for your specific type of business. I come from auto retail so I'll be flavoring this post with concepts that apply to running car dealerships. But what I'll …
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