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I've spent years encouraging automotive social media leaders and dealership personnel to be cautious about social media content. As we witnessed recently, the perfect storm blew in and made those warnings a reality. Here's what happened: I follow a lot of automotive people on Twitter. I just happened to notice a video from what looked like a dealership being shared around the group. At that …
Continue Reading about Social Media Content: Humor is Not for Amateurs →
Many organizations are lagging behind when it comes to meeting their potential customers' needs online. Customers are switching between various sales channels, expecting seamless integration across touchpoints and through multiple devices. Social selling tactics applied to the sales process can support these new consumer preferences. Depending on where you are in the country, some or all of your …
Continue Reading about 3 Smart Social Selling Tactics to Convert Hyper-Informed Customers →
There is a war for attention today on social media. Gone are the days when your connections were able to see your posts regularly. A lot of factors are causing this, but as social media has grown, many more users are posting more and more content. This leaves a cacophony of noise that must be tamed in order to stand out on social media. The only way to stand out on social media today is to rise …
Continue Reading about 9 Tactics to Help You Stand Out on Social Media →
The latest statistics and trends show that consumer expectations are forcing auto retailers to morph the traditional car-buying process into a hybrid of online and offline interactions. Improving, protecting and promoting your company's online reputation is no longer just "something we should work on" but an integral part of modern automotive digital retailing. Over the past decade, you've …
Continue Reading about 7-Step Formula to Build Reviews, Improve Online Reputation, Increase Sales →
