Maximize resources. Secure your profit.
Unless you've been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and build relationships with new ones. Businesses make it part of their marketing plan to generate leads and sales. Almost anyone can benefit from Facebook's reach and it's crazy to ignore the opportunities …
Continue Reading about Do I Need a Separate Facebook Page for Business? →
How prolific are you when it comes to knowing the best route to take for social media? Sadly, many people flounder or completely miss the mark because they've not begun at the beginning. Their lack of social media strategy hands over the advantage to competitors. During a 2021 survey, over 78% of responding social media users aged 16 to 34 from the US, stated social media had directed them to …
Continue Reading about How to Be Better Than Everyone Else at Social Media →
Automotive social selling - a technique used by car salespeople to laser-target their prospecting and establish rapport through existing connections - has many beneficial outcomes. The obvious benefit is acquiring more referrals, leads and sales. But now that the traditional automotive retail model is under pressure, social selling is becoming crucial to sustain sales relationships. Fundamental …
Continue Reading about Automotive Social Selling Builds Value Outside the Traditional Retail Model →
Social media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you...ever? Whether you're a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you're online. Everything you say and do speaks to your personal brand. How do you want to be perceived? What do …
Continue Reading about Social Media and Personal Branding: Think Before You Post →
