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Every business wants to grow. At some point (maybe it's today), you'll likely recognize the valuable marketing opportunities available with social media. One of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager will require an assessment of your resources and possibly an adjustment to your current operational structure. Realistically speaking, …
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Automotive social selling is finally showing up on retailers' radar. It's been a long road to this moment in time. In the beginning, the assumption was that social media was a fad. When that notion didn't materialize, the next stance was denying employees' access to social media. Now that certain market conditions are forcing retailers to adopt digital retail tools and strategies, automotive …
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The pandemic gave rise to changes in consumer car shopping habits and many of those preferences will be with us for the foreseeable future. Switching between various sales channels, the consumer expects a seamless integration across touch points and through multiple devices. It's a new challenge for auto retailers to control the customer experience in this context and customers are in the driver’s …
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It's human nature to seek pleasure and avoid pain. Change disrupts both. However, when the customer behaves differently and their needs change, NOT changing means inevitable extinction. The auto retail industry is now recognizing the importance of automotive digital retail, but technology has also accelerated at a breakneck speed, making it even more difficult for retailers to keep up with the …
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