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How prolific are you when it comes to knowing the best route to take for social media? Sadly, many people flounder or completely miss the mark because they've not begun at the beginning. Their lack of social media strategy hands over the advantage to competitors. During a 2021 survey, over 78% of responding social media users aged 16 to 34 from the US, stated social media had directed them to …
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Automotive social selling - a technique used by car salespeople to laser-target their prospecting and establish rapport through existing connections - has many beneficial outcomes. The obvious benefit is acquiring more referrals, leads and sales. But now that the traditional automotive retail model is under pressure, social selling is becoming crucial to sustain sales relationships. Fundamental …
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Social media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you...ever? Whether you're a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you're online. Everything you say and do speaks to your personal brand. How do you want to be perceived? What do …
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Every business wants to grow. At some point (maybe it's today), you'll likely recognize the valuable marketing opportunities available with social media. One of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager will require an assessment of your resources and possibly an adjustment to your current operational structure. Realistically speaking, …
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