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Outsourcing social media might make sense for your business right now, given all the disruption in retailing and changes in consumer shopping habits. Social media is a powerful tool for businesses big and small, and it can exhaust a lot of resources that are needed elsewhere. If you can’t find the time to create content, maintain an online presence and be active online, you should consider …
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Social Selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections. Fundamentally, it's the process you use to help social shoppers become customers. As consumers spend more time at home and online, using the right Social Selling strategies can help salespeople connect with a potential customer, and continue a …
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Social Selling is a buzzword that's tossed around a lot but many aren't really sure what it is. Frankly, it has a few connotations. Some think it’s the same as social media marketing. (Spoiler: It’s not.) At its core, Social Selling is the act of developing referrals, leads and sales using social media (and other digital channels). It allows salespeople and entrepreneurs to laser-target their …
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Do you find that your social media efforts just aren't paying off? You're not alone and it's frustrating. As social media has become more and more complex over time, fewer retailers and business leaders have been able to achieve success on social media. Many have simply given up. Now that social media has matured and proven itself to be a direct connection to our customers, giving up is not an …
