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How often do you hear from customers about how great their experience was? Hopefully, it's often. Now, how often do you take it beyond just hearing about it and turn those customer experience stories into content for your website and social media? Probably not as often. If it seems like a simple concept, that's because it is. But taking the necessary actions to produce great content requires …
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Content marketing is the path to your customer's heart and the key to growing your business. Promoting your business via content marketing requires a strategy and process to create blog posts that people actually WANT to read. Blogging has been around since the late '90s but many companies haven't quite mastered it and many are still just getting started. The steps to writing great business …
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A business blog is essential in today's online marketing climate. Customers are looking for reliable information to support their purchase decisions and you need to be there answering questions (just as you would via phone, email or in person). Even with all the talk and expert advice given that blogs are highly beneficial, many companies still haven't taken action. One obstacle is that many …
Everything about your website including the structure, layout, content - even the way it looks and the way it works - is determined by the website design. What is website design? Website design is an all encompassing term but if you ask what it means to a sampling of business people, you'll often get varying viewpoints. To the small business owner, it just means "I need a website. Can you …
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