Is your website underperforming? If so, it could be for a variety of reasons. Over the past few years, through our website design business, we've been conducting website audits. Through this experience, we've compiled a very useful 40-point website audit checklist. Take a quiet moment to read through this checklist. Grab a pen and write down the areas of your website that need improving. Website …
16 Ways to Damage Your Professional Brand, Fail at Social Selling
We live in a connected world and social selling has become aligned with general sales best practices. The act of deeply examining the people and businesses we buy from is a common occurrence. Sifting through the noise and nonsense isn't easy and those who pilot their customers through the maze, ultimately provide them with a reason to choose them over a competitor. A brand is a promise. It's a …
Continue Reading about 16 Ways to Damage Your Professional Brand, Fail at Social Selling →
7 Persuasive Reasons to Redesign Your Website Now
I meet people everyday who ask me about the best time to redesign your website. There's a lot of misinformation and over-saturated information out there, which makes it really difficult to obtain the right answer. A successful website is one that provides the exact right information its intended visitors need. It's much like a great burger: many components come together to deliver a delicious …
Continue Reading about 7 Persuasive Reasons to Redesign Your Website Now →
6 Simple Fixes to Make Your Website More Customer Friendly
Businesses (and their website designers) say one of their high priorities is to make their website more customer friendly. However, even though people say it's a priority, the resulting website often doesn't live up to what they envisioned. I spent a few days recently doing a website audit for a holistic chiropractor. I was investigating their competitors and found a lot of sites that …
Continue Reading about 6 Simple Fixes to Make Your Website More Customer Friendly →