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One of the best parts of social media marketing is that it's measurable. I'm always surprised to hear from business leaders who don't match their objectives with metrics so they can track social media ROI (Return on Investment). If this sounds like you, welcome! Grab a cup, take the load off your feet and read on. I promise it's worth it. Defining the right social media metrics is key to …
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Businesses evolve. Consumers evolve. It's been ten years - social media has evolved and matured into a valuable marketing platform. So why are so many businesses acting like it's 2013 - using outdated social media tactics? Given that we're in an accelerated environment with nearly every industry discovering that the status quo isn't effective, it's prudent to make timely assessments of what …
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There's a lot of discussion right now about whether to encourage employee participation in social media and content marketing. It's a fact that employees and content marketing can be a minefield without certain components in place. However, I wouldn't want you to miss a major opportunity to leverage your most valuable asset to bring in more business. There are two simple facts when it comes to …
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Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers but building a high-converting Facebook page has been elusive for many. It's important to know the elements of a successful Facebook page and it's even more crucial now to recognize the reasons why your Facebook page is failing. If you want …
Continue Reading about 10 Reasons Why Your Facebook Page Is Failing →
