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I just couldn't let another day go by without sharing my best tips to help you avoid shady social media providers. It's frustrating to witness unsuspecting businesses (and individuals) falling for shady tactics when they believe they're paying for quality social media marketing. So, enough is enough already. Fake is the new trend and a lot of people seem to be in style. Before we get to the …
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Facebook marketing done right communicates your brand's core message and personality, attracts and engages users, and converts fans into customers. But too often, a business will jump onto Facebook without a plan or a clear idea of what success really means for them. Most of us have experienced how planning improves our endeavors and marketing is no exception. A solid social media strategy …
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Springtime is upon us. It's time to dust out the cobwebs from winter, assess what's holding us back and make space for growth. Spring cleaning isn't exclusive to your garage or closet, however. It's very useful to Spring clean your social media! Nothing feels better than purging old stuff. But, it's not always easy because we like our stuff and it's tough to let it go. Our stuff makes us …
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Have you recently come 'round to the idea that social media needs to be an integral part of your business strategy? Social is great for creating consistent, genuine interest in your brand...and your business. It can also drive leads for your business. But more and more, it's clear that a key step is operational development: instituting processes to engage employees in social media. It takes a …
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