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Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study sited the disconnects between social marketers' goals and consumer preferences, and there is one area they found that marketers and consumers agree cannot be left out of the mix: customer service. On the front lines with …
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Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on investment is the top concern for 55% of social marketers. This makes sense for two reasons: They aren’t meeting the full needs of their social audience with both brand awareness and consideration content; and they’re defining social media ROI incorrectly to begin with. Social marketers have …
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There is a significant chasm between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social media (and running a good business) is to know what your customer wants...and give it to 'em. By the look of the results of the study, social marketers have some work to do. The report was based on …
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One of the best parts of social media marketing is that it's measurable. I'm always surprised to hear from business leaders who don't match their objectives with metrics so they can track social media ROI (Return on Investment). If this sounds like you, welcome! Grab a cup, take the load off your feet and read on. I promise it's worth it. Defining the right social media metrics is key to …
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