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The time has come to get real about Facebook. Gone are the days when it was "free" (except for all the time you put into it!). Today, the investment required to build a thriving Facebook page full of active, engaged members can be costly. You need to determine whether building a Facebook page makes sense for you and re-evaluate your decision on a quarterly basis. Building a Facebook page is an …
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Most marketers recognize the value of social media strategy. But it's difficult to construct a plan when you've got people around you that put obstacles in your way. You know the value of social media but when naysayers and deniers chime in, it's a challenge to move forward with any sort of enthusiasm. The trick is to add a value component to your social media strategy. It's important for …
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One of the most powerful attributes of the social web is that sellers can engage buyers during every phase of the purchase process. That may seem easier said than done, but with the opportunities available, the results are worth the effort. Great content is your path to victory. Expert content marketing engages the buyer no matter where they are in the buying cycle and often turns fans into …
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Facebook is eliminating 17 organic post types that Pages can convert into ads as it looks to make the actual business results of its ads more precise. Up until now, brands have been able to take any post published to their Pages and amplify its reach by paying Facebook to promote it as an ad in people’s news feeds. That won’t be the case for much longer as Facebook continues to orient its ad …
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