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If you're a business owner or marketer, chances are you've heard something about content marketing. What makes content marketing successful is a solid content strategy. Determining the details of your digital presence can be overwhelming. I'm about to share with you what your own company's content strategy could look like. The term "content marketing" covers a lot of territory within …
Continue Reading about 10 Reasons Every Company Needs a Written Content Strategy →
The time has come to get real about Facebook. Gone are the days when it was "free" (except for all the time you put into it!). Today, the investment required to build a thriving Facebook page full of active, engaged members can be costly. You need to determine whether building a Facebook page makes sense for you and re-evaluate your decision on a quarterly basis. Building a Facebook page is an …
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Most marketers recognize the value of social media strategy. But it's difficult to construct a plan when you've got people around you that put obstacles in your way. You know the value of social media but when naysayers and deniers chime in, it's a challenge to move forward with any sort of enthusiasm. The trick is to add a value component to your social media strategy. It's important for …
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One of the most powerful attributes of the social web is that sellers can engage buyers during every phase of the purchase process. That may seem easier said than done, but with the opportunities available, the results are worth the effort. Great content is your path to victory. Expert content marketing engages the buyer no matter where they are in the buying cycle and often turns fans into …
Continue Reading about The 7 Content Marketing Touchpoints to Improve Buyer Experience →
