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Put 20 people in a room and ask them, "What is social media success?" With the overabundance of social media "information" supplied today, chances are you'll get 20 different answers. Some people will say vanity metrics such as the number of likes or followers you've accumulated spells success. Some will say it's posting benign messages that push products (but actually never get anyone's …
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One of the biggest marketing challenges for companies today is coming up with enough relevant content that clients need and want to engage with. Taking a company-wide, collaborative approach to these challenges often produces outstanding results. You'll increase your performance with a process to engage employees in content creation. The question is: Why wouldn't you do it? You've got your best …
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One of the common pain points marketers suffer from is that, while it's clear a solid content strategy is integral to their success, consistent production of quality content continues to be elusive. The pain and frustration has reached a fever-pitch to a point of something I refer to as "The Empty Fridge Syndrome." You know the feeling: it's 8:00 pm on a Sunday. You're chillin' on the couch …
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People don't distinguish a company by content or status; they look for consistency and authenticity. Content marketing bridges a client from dilemma to decision by anchoring credibility and trust. In today's climate of radical transparency where everything a company says and does is subjected to scrutiny, the most valuable way to attract and engage clients is through content marketing. Content …
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