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Teachers can affect our eternity. In fact, it's hard to tell where the influence stops, if at all, even many years later. On today's social web, our values appear front and center. As the saying goes, reputation is everything and there are social media lessons to be learned from our days in gym class. Not every teacher has a profound effect but most of us remember what it was like in PE. My …
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Put 20 people in a room and ask them, "What is social media success?" With the overabundance of social media "information" supplied today, chances are you'll get 20 different answers. Some people will say vanity metrics such as the number of likes or followers you've accumulated spells success. Some will say it's posting benign messages that push products (but actually never get anyone's …
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One of the biggest marketing challenges for companies today is coming up with enough relevant content that clients need and want to engage with. Taking a company-wide, collaborative approach to these challenges often produces outstanding results. You'll increase your performance with a process to engage employees in content creation. The question is: Why wouldn't you do it? You've got your best …
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One of the common pain points marketers suffer from is that, while it's clear a solid content strategy is integral to their success, consistent production of quality content continues to be elusive. The pain and frustration has reached a fever-pitch to a point of something I refer to as "The Empty Fridge Syndrome." You know the feeling: it's 8:00 pm on a Sunday. You're chillin' on the couch …
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