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Facebook organic reach refers to how many people you can reach for free on Facebook by posting to your Page. Organic reach has been declining for years and it's a common misperception that Facebook is doing this to make more money. While it's true they need to make money (like all businesses), the decline in organic reach can be attributed to more complex issues faced when exponential growth …
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Now that we're well into 2017, do you know which marketing channels to invest in for the highest ROI? Two recent important and valuable studies on marketing budget trends offer a window into marketers' plans for this year that will help you make your own budget decisions. Hint: social media marketing appears to be ripe for further spending, and enthusiasm around content marketing remains …
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The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every company's marketing plan (you have one, right?) must include content strategy. Success today is having a solid plan behind what you publish and the right people to execute it. What is Content Strategy? Content Strategy is the development, planning, creation, …
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The opportunities to fail at social media are plentiful. It's easy to see why, now that people turn to social media more often to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same, and in the race to do that, brands focus on the outcomes without determining their plan, process, or policies. Hey, I …
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