Maximize resources. Secure your profit.
Content curation - unearthing quality content that adds value to people’s lives - can bring all types of opportunities. Done right, it leads to a more influential position online and accelerates invaluable relationships and referrals. I stumbled upon a post in my newsfeed recently that made me realize we are all content curators now. I also realized my business wouldn't exist if not for my …
Continue Reading about The Art of Content Curation and Why It’s More Important Than Ever →
Content strategy is always a good idea. If you ask a room full of business people to raise their hands if they think content strategy is important for success, most everyone will raise their hand high. However, if your next inquiry is, "Raise your hand if you have a documented content strategy for your company," you'll see a lot less hands in the air. 76% percent of B2C marketers report using …
The relationship between social media, authenticity and reputation often seems abstract. It's not always easy to predict the outcomes of actions we take and sometimes there are unforeseen negative consequences that take on a life of their own. The supermoon was fantastic, right? Most of us saw pictures of it and my fellow Facebookians got glimpses of it in our newsfeeds from all over the world. …
Continue Reading about A Simple Lesson in Social Media, Authenticity and Reputation →
Content marketing is front and center in today's information-hungry world. Content - helpful, relevant information that reaches the right customer at the right time - is a tremendous way to improve search visibility, influence buyers, build a brand-loyal community and generate leads. However, there's a nasty case of denial out there keeping people stuck. To produce, publish and promote …
Continue Reading about 12 Signs Your Company is NOT Ready for Content Marketing →
