"When we are no longer able to change a situation, we are challenged to change ourselves.” -Victor Frankl Everywhere you go there's always someone talking about the next best way to reach customers and convert sales. Social media, SEO, content, ads, email, and even events - all can improve business health. Each brings its unique value into the sales process. However, it just may be your …
Necessary Metrics to Measure Social Media ROI
Venturing out into the world of social media without the necessary metrics to measure results is similar to setting sail on a rudderless ship. With no clear direction, you'll drift about without reaching your goals. Lately, there seems to be a lot of social media misdirection. It's brought on by what I like to call, "the perfect storm." It takes two major components to turn what begins as a …
Continue Reading about Necessary Metrics to Measure Social Media ROI →
6 Essentials to Make the New Facebook Review Platform Work for Your Business
If you haven't noticed lately, the Facebook review platform is getting a makeover. A notification feature is rolling out to users who check into the places they go. Within 24 hours after checking into a location, Facebook will ask you to review and share your experience about the place you visited. Consumers tend to check into businesses because they want their friends to know what they are …
STUDY: Social Media Savvy Sales Pros 6X More Likely to Beat Quota
If you're still on the fence about incorporating social media into your sales process, it's likely time to get off that fence and take action. A new study just released found that sales professionals who actively practice social selling were SIX TIMES more likely to beat their quotas than salespeople with rudimentary or no social media skills. Companies all over are grappling with the noise …
Continue Reading about STUDY: Social Media Savvy Sales Pros 6X More Likely to Beat Quota →