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The opportunities to fail at social media are plentiful. It's easy to see why, now that people turn to social media more often to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same, and in the race to do that, brands focus on the outcomes without determining their plan, process, or policies. Hey, I …
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People increasingly turn to social media to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same. While many companies now use social media regularly, very few take social customer service seriously. Currently, 92.5% of brands fail to meet customer expectations on social media and these failures can have …
Continue Reading about Most Brands Fail at Social Customer Service. Here’s How to Prevail. →
Content curation - unearthing quality content that adds value to people’s lives - can bring all types of opportunities. Done right, it leads to a more influential position online and accelerates invaluable relationships and referrals. I stumbled upon a post in my newsfeed recently that made me realize we are all content curators now. I also realized my business wouldn't exist if not for my …
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Content strategy is always a good idea. If you ask a room full of business people to raise their hands if they think content strategy is important for success, most everyone will raise their hand high. However, if your next inquiry is, "Raise your hand if you have a documented content strategy for your company," you'll see a lot less hands in the air. 76% percent of B2C marketers report using …
