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The relationship between social media, authenticity and reputation often seems abstract. It's not always easy to predict the outcomes of actions we take and sometimes there are unforeseen negative consequences that take on a life of their own. The supermoon was fantastic, right? Most of us saw pictures of it and my fellow Facebookians got glimpses of it in our newsfeeds from all over the world. …
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Content marketing is front and center in today's information-hungry world. Content - helpful, relevant information that reaches the right customer at the right time - is a tremendous way to improve search visibility, influence buyers, build a brand-loyal community and generate leads. However, there's a nasty case of denial out there keeping people stuck. To produce, publish and promote …
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"When we are no longer able to change a situation, we are challenged to change ourselves.” -Victor Frankl Everywhere you go there's always someone talking about the next best way to reach customers and convert sales. Social media, SEO, content, ads, email, and even events - all can improve business health. Each brings its unique value into the sales process. However, it just may be your …
Venturing out into the world of social media without the necessary metrics to measure results is similar to setting sail on a rudderless ship. With no clear direction, you'll drift about without reaching your goals. Lately, there seems to be a lot of social media misdirection. It's brought on by what I like to call, "the perfect storm." It takes two major components to turn what begins as a …
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