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You know the feeling: you come home content and enthusiastic after a hard day's work having delivered excellent customer experiences and made a positive impact on your customer's lives. The next morning, you wake up to a notification that someone has left a 1-star rating on one of your online ratings profiles. That's the moment when you finally decide that you've got to find ways to stop social …
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Online ratings are what brought me to social media strategy consulting. It was 2008 and I could see the 4-way intersection of social media, online ratings, customer experience and business operations becoming the foundation to build a modern business. I discovered customers were trusting one another instead advertisements and social media fueled their conversations. Online ratings are one of …
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By now, you've probably heard about Facebook ads. But what you haven't heard about is how valuable they've become. Facebook has continuously improved the ads platform since its launch in 2007 and today, it's one of the most powerful ways to reach specific buyers for the products you sell. If you don't already have some winning Facebook ads strategies in your back pocket, then it's time to get some …
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Social media marketing isn't new anymore but many companies are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better digital reputation and ultimately engages more customers. But for many companies, the path from social media adoption to success is a rocky road. It's hard to know which way to turn when the destination isn't yet clear. I was …
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