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By now, you've probably heard about Facebook ads. But what you haven't heard about is how valuable they've become. Facebook has continuously improved the ads platform since its launch in 2007 and today, it's one of the most powerful ways to reach specific buyers for the products you sell. If you don't already have some winning Facebook ads strategies in your back pocket, then it's time to get some …
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Social media marketing isn't new anymore but many companies are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better digital reputation and ultimately engages more customers. But for many companies, the path from social media adoption to success is a rocky road. It's hard to know which way to turn when the destination isn't yet clear. I was …
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It's exhausting to try and figure out every Facebook marketing hack, trick or tactic that hits your inbox. There certainly is no shortage of Facebook marketing and advertising "tips" on the web. While a lot of the info you find is worthwhile, most of it doesn't touch on the ONE note that harmonizes everything else. Every company (and its salesforce) spends a good portion of their marketing …
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Every human being wakes up and identifies as the protagonist in a story. Brands, including personal brands, who begin with this concept in mind when creating their marketing plan, actually get more sales. Customers wake up as the leading character; as a hero. When a company or individual comes along and plays the role of hero, claiming how they've got the best solutions (ie: "we're the hero"), …
Continue Reading about Be The Guide: How Smart Companies Approach Marketing Today →
