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When does Customer Experience actually begin? Certainly, it's in full force during the purchase transaction, but what many companies don't realize is that Customer Experience begins in the weeks or months leading up to the first time they contact you. Social media has opened the gates to information about your business. Consumers ask friends and family for facts (like they've always done) and …
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"Content is anything that adds value to the reader's life." -Avinash Kaushik, Google's Digital Marketing Evangelist In a world where consumers choose to connect with the brands they love, and where smart, savvy companies want to be included in that choice, getting the right message to the right customer at the right time has never been more important. As a shrewd marketer, you know there are …
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Every time I meet with new clients or speak or do a workshop, someone inevitably asks me, "What the heck do I post on Facebook to attract more customers?" The answer is a simple one but not so easy to find. Engagement is still king on Facebook. It drives everything. Solid, original, high-quality content achieves organic reach and engagement. People like, comment and share, which builds more …
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Doing something new is always uncomfortable. It elicits a whole range of emotions from fear and anxiety to being excited and enthusiastic. Starting a blog for your business is no walk in the park, so acknowledge yourself for creating something very valuable. Content marketing (of which blogging is a cornerstone) is the BEST way to improve your visibility in search, increase valuable organic …
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