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Although it's become a buzzword, there's still huge value in the act of social selling. The problem with buzzwords is that some people who don't know exactly what they mean, act as if they do. Where it gets dangerous is those "actors" decide to sell tactics around the buzzword and those who buy the tactics wake up one day saying, "Wow, this isn't working for me." I would like social selling to …
Continue Reading about 5 Steps to Sell From the Same Side of The Table with Social Selling →
Do you ever get that face? You know, that scared face you get when you think about Facebook advertising? Let's face it, Facebook ads can daunting to even the most experienced marketers. Facebook does a great job of constantly improving the Ads Manager platform but the downside is that things keep changing. A really nice way to stay ahead of the game is to have a solid strategy in place so that as …
Let's face it, content is at the heart of every successful sale. Whether it's blog posts and web content to attract customers through search, social media content and social advertising, or even the savvy email response to a customer looking for answers, without great content you're dead in the water. But so many companies have a difficult time making this connection between publishing solid, …
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Ok, I may have guilted you into this a bit with my headline but if you're interested in growing your business, what I have to say is something you need to hear. There is a disturbing trend with online marketing and it's time to stop the madness. FACT: 38% of B2C businesses say their content marketing is effective. This means that nearly 2/3 of businesses say their content marketing sucks. …
Continue Reading about Not Getting ROI From Content Marketing? It’s 100% Your Fault →
