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Legendary results in marketing and sales today requires lasting impact, people-seeking-you-out, top-of-mind awareness. The tables have turned. Once upon a time, customers learned everything they needed to know from a salesperson. Today, not only do customers regularly know more than salespeople, they're online looking for factors in your brand that align with their values. My friend and fellow …
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Social media is like cotton - it's become the fabric of our lives. It permeates throughout our culture and not a day goes by without 100+ media outlets reporting stories that have originated on social media. It's grown into a preferred form of communication. Why then do so many businesses fail at social media marketing? Social media has made it possible to: Stay connected with and retain …
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What do you use Facebook for? Whether you're there for personal or business reasons, one of the many benefits of Facebook is the ability to create a community and cultivate a tribe. "We humans prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal." ~Seth Godin Facebook and other social media have enabled and amplified those tribes. A …
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There are a great many individuals - business owners, managers and employees - who struggle with full-scale adoption of proven, elementary digital marketing strategies that they know are crucial to the future viability of their company. The struggle in getting digital marketing and social media buy in often becomes so overpowering that amazing opportunities soon scatter in the wind. Those of us …
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