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More than ever, we're seeing businesses take a holistic approach to marketing. Social Media marketing is no longer something you do as an afterthought. Businesses are taking steps to integrate content creation within their organization. There was so much growth in 2014 and now we're seeing that Social Media and Content Marketing will be even bigger in 2015. Over 70% of US online adults use …
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"The tiny cost of failure is dwarfed by the huge cost of not trying." ~Seth Godin Being relevant means to be closely connected. When customers align with your brand and feel connected, they start to develop trust in you and your products and services. Revenue grows as trust is strengthened. When it comes to marketing, there is nothing worse than blending in. Being considered "not relevant" …
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A brand is no longer what we tell consumers it is. It’s what consumers tell each other it is. The customer journey is more connected than ever. Your customers' experiences get shared whether you're in the conversation or not. Customer Experience Marketing gives your customers the microphone. It's your job to give them something to talk about. Customer experience is the sum of all experiences …
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Even though marketers are consumers themselves, they’ve forgotten how to think like a consumer. They live inside the data and the trends in consumer behavior and end up unable to recognize their own motivations for doing what they do. Sure data is important, but to learn how to be a better marketer you have to get your head out of the calculations and into the conversations. Some companies that …
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