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Mastering online marketing to make sure your business stands out amongst the noise is not an easy task. Designing quality content in marketing is the first step to win your customers' attention. They crave information about the products and services they're shopping for and it's getting more and more difficult to get them that information first, before your competitor does. The marketing …
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Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a holistic approach that includes SEO, content (blog), Social Media and Social advertising. It's difficult to know where to concentrate your resources but it bears close attention due to the investment it takes to …
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Great stories attract attention. A well-constructed narrative builds an emotional connection and the power of storytelling can be very useful in the road to the sale. Character-driven stories with emotional content result in a customer's better understanding of the key points a salesperson wishes to make. Relevant, useful stories enable better recall by the customer, often weeks, months or years …
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In this world of constant noise and heightened mistrust, it's dangerous to assume your buyer will notice you easily. Even the most loyal customers can waver and not recognizing this can be a costly mistake. According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2014. This is one second less …
Continue Reading about Mistakes That Cost You Sales to Your Most Interested Buyers →
