Maximize resources. Secure your profit.
Ethics and selling go hand in hand. Trust is built when integrity leads the conversation. The pursuit of wealth can often trump the importance of ethics in the business world. We've seen it happen over and over in our culture. A true leader is one who's resisted the seductions and reached beyond financial success to create true wealth. I've just had the pleasure of attending a keynote from …
Continue Reading about Social Selling and Sales Leadership: 3 Traits of Great Salespeople →
Would you like to sell more? Consumers are starving for relationships they can understand with entities they can trust. It's not easy to know how to develop trust with your customers and prospects, especially if you're new to online marketing and Social Media. It's hard to ignore the numbers when it comes to developing trust using quality content: 61% of consumers say they feel better …
Continue Reading about How to Develop Trust With Consumers in an Untrustworthy World →
Old habits die hard. We've all learned subconsciously how to respond to ads. That response guides our behavior and the decisions we make when advertising and marketing our business. When you introduce Social Media marketing into your strategy, there's a tendency to place that same template of those learned behaviors over the top of it. That's where people go awry - that's where failure stops them …
Continue Reading about In Social Media Marketing, Do I Actually Need to Be Social? →
If you walk into a networking event not knowing anyone, what's the first thing you do? Hopefully, you've come with an understanding that sales referrals and leads happen once you've developed some kind of connection. You work the room making your introductions and ask questions. You're savvy and deliberate about who you talk to and you take care to treat those connections with respect. I was …
