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It’s clear that many dealerships are actively searching for experienced controllers. In Driving Blind: The Shortage of Seasoned Dealership Controllers, I discussed how this shortage has been developing for years, worsening over time. Now, we are witnessing its impact firsthand. Running a dealership without a firm grasp of its financials is like driving without being able to see the road ahead. …
Continue Reading about 12 Questions to Ask When Hiring a Dealership Controller →
I've spent my entire career in the car business, working in every franchise and holding just about every role within a dealership. One of the biggest momentum-killers in this industry is a lack of working capital. Without sufficient liquidity, even the most well-run dealerships can struggle to maintain inventory, cover operating expenses, and capitalize on growth opportunities. Strategic …
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Study after study shows that women are often ignored, patronized and/or charged more than men when buying a car. What would happen if we turned the tables on this situation? How much more profit and goodwill could a dealership …
Continue Reading about Attracting Female Car Buyers: A Dealership Marketing Guide →
In 2025, dealership leaders everywhere are buckling down, returning to their roots, and desperately Googling “How to Manage Millennials and Gen Z Without Crying.” After years of chasing the innovation rabbit down countless holes, it turns out the real secret to success might be... doing the basics well. Who knew? Successful operators have rediscovered the value of the basics. Amidst …
Continue Reading about Back to Basics: Dealership Fundamentals for 2025 →
