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Surprisingly, many retail business owners still don't see a lead from someone online as a "real customer." If you have a bricks-and-mortar store, there's a tendency to depend on what's right in your face when it comes to prospects. You open, people come in, they buy. I recently had an interesting exchange through the comments on one of my blog posts about what constitutes a "real customer." In …
Continue Reading about Social Selling: 5 Tips to Prevail in the Shifting Consumer Buying Process →
Are you someone who checks your emails on your smartphone over breakfast, consumes news at work on your desktop and shops online on your tablet when unwinding in the evening? The answer is “yes” for an increasing number of people. The permanent availability of information through the internet is triggering a change in consumers’ daily lives. Being informed everywhere and at all times is taken …
If your child came to you with a great story or an issue they were having, would you outsource it to another person? Of course the answer is no but ask yourself why that would be wrong. After all, a lot of other people probably know the answer or would like to hear your child's story. Undoubtedly, you see this notion as absurd and dangerous. It's a bit facetious but I'm using this scenario …
Continue Reading about How to Avoid the Pitfalls of Outsourcing Social Media →
What are you doing to leverage social media as a platform for driving leads into your sales pipeline? According to a new study by the CMO Council, social media is stimulating extensive auto-related conversations and content that create huge sales opportunities to identify likely buyers and engage them based on their individual preferences and purchase intent. Social media is currently …
Continue Reading about Sad But True: Social Media ROI Still in Question →
