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I love the first part of the new year. It feels like a reboot, a chance to shift things and redefine your goals, personally and professionally. In marketing your business for 2014, that means aligning your objectives and designing a strategy that ultimately generates traffic, leads and sales. Unless you've been hiding under a rock, social media has taken its well-deserved place as one of the …
Continue Reading about Social Media 2014: Investment is a Necessity, Not a Luxury →
Change is difficult. Not changing is fatal. Let's face it: Social Media marketing is hard. Adapting to it is one of the biggest challenges your business will ever face. I'm seeing lots of businesses investing time and energy in platforms to get likes and followers and not really being social at all. Many find success in social media marketing elusive. It doesn't have to be. We're clocking in …
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By now you may have heard that Facebook changed the algorithm that determines which "stories" show up in the News Feed. Some users are seeing posts from brands drop by as much as 88%. Facebook changes happen regularly (especially in the last few months) and I don't know about you but I like to have a little more control over how my business speaks to its customers. Facebook changes always cause …
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"Social Media doesn't fix anything. I just amplifies things. If your restaurant sucks, it just sucks harder on Social Media. It doesn't make your chicken fingers taste better or your beer taste bolder. Social Media is not a good place to go if you're terrible at what you do." ~Scott Stratten @Unmarketing How awesome is it to do business with you? Customer experience is one of the single most …
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