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All digital marketing today is driven by content. Your company blog is an integral part of your overall content strategy. Social and SEO are now an old married couple and if you don't have a sufficient, well-designed blog strategy, you'll miss out on increasing your search engine rank, boosting your thought leadership position and generating new leads for sales. One of my favorite TV shows is …
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Successful content marketing has several important components that work together to attract your ideal customers. A solid content strategy and defined goals are your foundation. Choosing the right platform to reach your ideal clients is key and then it comes down to the actual creative component. How will you, either as a business owner, marketing manager, or even salesperson, put words on the …
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We've heard a lot about content marketing and how it can create traffic, leads and sales for your business. What we haven't heard a lot about is utilizing content marketing to help build and retain your online reputation. Up until now most business owners have felt like they were powerless over the online review sites like Yelp and Google+. The information on these sites can dictate whether a …
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Eleven Twitter accounts are created every second! 67% of Twitter users are more likely to buy from a brand they follow. But Twitter can be a pretty terrifying place when you don't know exactly where to begin or what success looks like. Talking with customers and prospects using Social Media brings about challenges within the daily operation of a business. Integrating Twitter into your marketing …
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