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It's about to get weird. Facebook recently announced that business pages will soon see the organic reach of their posts drop off. Organic reach is the level at which your content is seen, liked, shared and commented on without any paid enhancement. In Facebook's document entitled "Generating business results on Facebook" they acknowledge the impending drop-off in organic reach and follow it …
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Social Selling should be an integral part of any salesperson's daily regimen. To master the art of social selling and networking is to live and breathe the idea that relationships drive business. You have to be visible in the community. You have to get out there and connect with people. It's not called net-sitting or net-eating. It's called networking. You have to work at it. Social Media has …
What if you could find a marketing medium that would allow you to engage your ideal customer and satisfy their information needs across each stage of the buying process? If that sounds like something beneficial to you, then Social Media just became the most valuable marketplace for your business. Avinash Kaushik, Google's Digital Marketing Evangelist, recently wrote about a straightforward …
Continue Reading about See-Think-Do: Engage Your Customer at Every Stage with Social Media →
Since launching two years ago, Instagram has grown to over 130 million active users. Over 45 million photos are uploaded everyday! Instagram has become the darling of Social Media users because it's easy to use, simple to navigate and it's fun! How can local businesses tap into this visual community and bring value to an already crowded arena? While it doesn't possess the depth and breadth for …
Continue Reading about Instagram: Sell Your Business’ Personality, Not Your Products →
