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Over 40% of Americans visit Facebook everyday. While I don't need to convey the value of Facebook to you, I do need to disclose that Facebook marketing success can be very elusive, especially for beginners. The Facebook platform has become a major contender in reaching your customers and prospects. Do things right and you'll enjoy a steady stream of leads and sales. Do it wrong and you're …
Continue Reading about 10 Brilliant Facebook Marketing Tactics to Increase Reach and Engagement →
What makes you different than your competitors? We all can't be the lowest price and studies show that when high value is attached to a brand, the price becomes secondary. It's vital to your business' future to figure out what you do better than anyone else. I was recently invited to a summit of leaders in the auto industry. We spent 3 days up in the beautiful Columbia River Gorge discussing …
Continue Reading about Is Your Customer Experience Worth Branding? →
79% of salespeople who use Social Media as a selling tool outperform those who don't. Imagine all the business you could be enjoying if front-line personnel were proficient in Social Media. I recently wrote about the power of that awesome Social selling study from Jim Keenan that gave us that compelling piece of information. But where to start? This is a new world and daily operations is hard …
