Social media use isn’t quite universal…but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.
But for businesses, the adoption to social media can have many hurdles. Concerns arise when a very public platform collides with untrained or inexperienced employees. Those concerns are very real and there are solutions.
We’ve found that, through our work with many companies, there are 5 common social media fears:
- The Unknown (to fear something new or foreign is a natural occurrence)
- It will waste time and money
- We don’t know what to post/We’ll say the wrong thing
- Employees will say/do the wrong things
- Salespeople will steal our customers
The problem with fear is it keeps people stuck.
To avoid the fear, we’ve witnessed natural defense mechanisms set in. People say things like…
- “Social media is a fad.”
- “Social media doesn’t work.”
- “Social media is an invasion of privacy.”
- “We don’t need social media. We sell enough.”
Stuck is not a strategy.
Moving past social media anxiety requires deliberate actions.
Knowledge is an antidote to fear and here at Kruse Control we’ve been focusing on spreading information about social media so companies can gain the knowledge they need to act.
When clients with social media anxiety engage us, our approach is to provide support in creating a written social media policy and designing procedures that will secure your digital reputation.
Once the policies and procedures are in place, we work with you to develop a content strategy that defines your unique value, identifies target customers, and outlines company goals.
Policies, procedures and a solid content strategy are the cure for social media anxiety.
Contact us today! We’ll turn your anxieties into advantages.
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