I've spent my entire career in the car business, working in every franchise and holding just about every role within a dealership. One of the biggest momentum-killers in this industry is a lack of working capital. Without sufficient liquidity, even the most well-run dealerships can struggle to maintain inventory, cover operating expenses, and capitalize on growth opportunities. Strategic …
KRUSE CONTROL BLOG
Attracting Female Car Buyers: A Dealership Marketing Guide
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Study after study shows that women are often ignored, patronized and/or charged more than men when buying a car. What would happen if we turned the tables on this situation? How much more profit and goodwill could a dealership …
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Back to Basics: Dealership Fundamentals for 2025
As 2025 begins, dealership leaders everywhere are buckling down, returning to their roots, and desperately Googling “How to Manage Millennials and Gen Z Without Crying.” After years of chasing the innovation rabbit down countless holes, it turns out the real secret to success might be... doing the basics well. Who knew? Successful operators have rediscovered the value of the basics. Amidst …
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Solving the Car Dealership Accounting Skills Shortage
Car dealership controllers have officially been classified as an endangered species, right up there with snow leopards and decent Wi-Fi at the DMV. Experts point to a perfect storm of rapid industry changes, complex financial requirements, and a universal human aversion to reconciling factory incentives as the root causes. Dealership owners, meanwhile, are left scrambling for solutions, hoping …
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