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I got into the car business after working at a bank in college where one of the customers was a car dealer. I wanted to earn more money and he offered me a job promising that, so I took it. My grandfather was a Buick dealer in Downtown Los Angeles in the 1960's but he passed away before I became of working age. In this new job, I learned how to sell cars on my own, in fact, I learned the whole …
Continue Reading about How To Attract and Retain Female Car Salespeople, Why It’s a Good Idea →
In today's full-speed, take no prisoners online reputation landscape, where one misstep can spell disaster for a car dealership's reputation, it's crucial to stay vigilant. Imagine losing a sale overnight because of an easily-remedied customer complaint. The stakes are high, and the consequences of neglecting this vital aspect of daily operations can be devastating. But sometimes knowing the …
You've likely heard about AI a lot lately. Frankly, it's hard to not hear about it, right? Sifting through the noise is no easy task, and trusting internet info is risky, especially when it's something so unfamiliar. Whenever I'm faced with something that's overwhelming, I try to take a brief toe-dip in the water to see what comes of it. Just that one action can be huge. It's the same tactic I …
Continue Reading about 8 AI Prompts for Car Dealership Financials →
The need to be heard, the need to be recognized, is one of the most powerful motive forces in human nature. We define and sustain ourselves in conversations with others. The recognition of being listened to is the response from another person which tells us that our feelings, actions, and intentions are meaningful. It is especially hurtful not to be listened to in those relationships you count …
Continue Reading about Customer Experience: The Case of The Invisible Customer →
