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The 2023 Cox Automotive Service Study reveals a significant shift in consumer preferences regarding vehicle service providers and customer experience. While dealerships historically led as the preferred choice, they are now facing increasing competition from general repair shops. This change is driven by a decline in consumer trust towards dealerships. Sidebar: I didn’t need a study to tell me …
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Creating engaging content is still the best way to attract attention. If you only talk about your special offer, without including a “human side” or something that creates a lasting impression, then you’re competing on price alone and that’s always tricky. Someone is always willing to undercut your price, but no one can ever undercut your unique voice. Leverage uniqueness to your advantage. I …
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Just like nurturing a garden to bloom, Google has cultivated its search algorithm to bring forth the hidden gems of the web. With the latest update, Google aims to spotlight content rich in personal insights and experiences from diverse sources like social media, blogs, and forums. The hidden gems update is more than a tweak; it's a strategic enhancement to the core ranking system, ensuring that …
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It's the end of the week after the “black-friday-small-business-saturday-cyber-monday-giving-tuesday holiday” and like me, I bet you’ve had more than enough emails arrive in your inbox. With all these “holidays” it’s a wonder we have anything left for the actual holidays, amirite? If you’re reading this, thank you for opening it. I received over 600 marketing emails during the …
Continue Reading about Email Season Alert: Navigate Wisely, Avoid the Missteps! →
