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A common trait observed among various business owners is the tendency to undervalue marketing, often relegating it to a lesser priority or perceiving it merely as a cost, rather than recognizing its potent capability to generate leads and fuel business growth. When I was new to the car business, I worked for one of the best car men to ever walk the earth. His name was Morrie Sage and he had a …
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I’ve been thinking a lot about customer experience lately. You can’t build, manage or protect your reputation (online or off) without a thoughtful process and culture that puts the customer first. Stellar customer experience in one of the most difficult environments. I managed car dealerships in Beverly Hills for 15 years. It sounds glamorous but trust me on this, it’s really not. In some ways, …
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If there's one constant in social media, it is change. All this change means organizations should regularly assess and realign their policies when appropriate. Do you have an employee social media policy in place for your company? If so, how often do you review it? If you haven't reviewed your social media policy in over 6 months, now is a good time to review it. If you don't have an …
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We often undervalue our digital assets, gravitating towards tangible items instead. Our innate mindset tends to disregard the unseen, deeming it trivial. Yet, vigilance towards our digital content is crucial. This significance hit home for me when I unexpectedly encountered not one, but two inquiries regarding the licensing of stock photos. Website photos are digital assets and they can come …
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