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The car business is going through a string of seismic shifts. The digital consumer is driving sales and car salespeople must evolve to beat the competition. Some savvy salespeople have seized the opportunity to use social media to their advantage. But the majority are hesitant because it's difficult to know for sure what works. They're looking for proven social media tips for car …
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If you've been in the marketing world for awhile, you've probably heard of the Rule of 7. It's been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales. Unfortunately, you're one of thousands who are vying for your customers' attention. The Marketing Rule of 7 The Rule …
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The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2024. Every auto retailer should make deliberate decisions about their marketing and advertising strategy but the complexity is leaving many wondering which way to turn...and how to allocate their valuable resources. In-house auto retail …
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The 2023 Cox Automotive Service Study reveals a significant shift in consumer preferences regarding vehicle service providers and customer experience. While dealerships historically led as the preferred choice, they are now facing increasing competition from general repair shops. This change is driven by a decline in consumer trust towards dealerships. Sidebar: I didn’t need a study to tell me …
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