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Just like nurturing a garden to bloom, Google has cultivated its search algorithm to bring forth the hidden gems of the web. With the latest update, Google aims to spotlight content rich in personal insights and experiences from diverse sources like social media, blogs, and forums. The hidden gems update is more than a tweak; it's a strategic enhancement to the core ranking system, ensuring that …
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It's the end of the week after the “black-friday-small-business-saturday-cyber-monday-giving-tuesday holiday” and like me, I bet you’ve had more than enough emails arrive in your inbox. With all these “holidays” it’s a wonder we have anything left for the actual holidays, amirite? If you’re reading this, thank you for opening it. I received over 600 marketing emails during the …
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I’ve been thinking about content a lot lately. As someone who’s been writing a blog since 2010, while also running a business, it’s an investment for those that create content, whether it’s for your website or social media (or both). We need to see ROI from our content and I’m excited to say that after a long dry spell, things are looking bright thanks to the dynamic duo of SEO and AI. I’ve …
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Throughout my journey in automotive retail, I've learned that at the heart of a profitable retail operation lies extraordinary customer experience. I’ve mentioned in the past that I worked in Beverly Hills for many years managing car dealerships (sidenote: it’s not as glamorous as you might think). One thing I know for sure is that if you can make it there, you can make it anywhere. People in BH …
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