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I've always believed that fear based leadership is detrimental to an organization's overall health. It can plague an organization like a nasty virus and left unchecked, becomes toxic to employees, customers, and business growth. The inverse of leading by fear is leading through empowerment. Both methods can have powerful impacts on your business, yet they yield vastly different results. I …
Continue Reading about True Leadership is About Inspiration, Not Intimidation →
Each year at Halloween, many of us eagerly anticipate the thrill of haunted houses, spine-chilling tales, and encounters with the occasional apparition. But there's a new kind of specter that's casting shadows over our digital world—being ghosted by social media followers! Ghosted by your followers? Just as suddenly as a phantom vanishing into the ether, you might notice your post engagement …
Continue Reading about Ghosted by Your Followers? Here’s How to Entice Them Back! →
Last year, I rolled out an online course on social selling for car salespeople. The idea for the course was born out of something simple: every time I would speak at a conference, I would get requests for it. Seems pretty promising, right? I was willing to create something knowing that it would be more of an information gathering expedition and proof of concept, than a revenue generator. I had …
Continue Reading about 5 Top Social Selling Strategies to Unlock More Sales →
Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s iconic book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He says that each person who walks through your door (virtually or in real life) represents $517,000 in potential business revenue over his or her lifetime. That book was published in 1990. Is there a …
