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Creating engaging content is still the best way to attract attention. If you only talk about your special offer, without including a “human side” or something that creates a lasting impression, then you’re competing on price alone and that’s always tricky. Someone is always willing to undercut your price, but no one can ever undercut your unique voice. Leverage uniqueness to your advantage. I …
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Just like nurturing a garden to bloom, Google has cultivated its search algorithm to bring forth the hidden gems of the web. With the latest update, Google aims to spotlight content rich in personal insights and experiences from diverse sources like social media, blogs, and forums. The hidden gems update is more than a tweak; it's a strategic enhancement to the core ranking system, ensuring that …
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It's the end of the week after the “black-friday-small-business-saturday-cyber-monday-giving-tuesday holiday” and like me, I bet you’ve had more than enough emails arrive in your inbox. With all these “holidays” it’s a wonder we have anything left for the actual holidays, amirite? If you’re reading this, thank you for opening it. I received over 600 marketing emails during the …
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I’ve been thinking about content a lot lately. As someone who’s been writing a blog since 2010, while also running a business, it’s an investment for those that create content, whether it’s for your website or social media (or both). We need to see ROI from our content and I’m excited to say that after a long dry spell, things are looking bright thanks to the dynamic duo of SEO and AI. I’ve …
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