Maximize resources. Secure your profit.
Social media platforms are changing at the speed of light. If you’re a marketer or a small business owner or even a salesperson, it’s hard to determine which way to go with your strategy. When marketing channels are in flux, it’s easy to get sidelined wondering which way to go. Ask any social media manager what it’s like right now and their response will likely begin with a sigh of overwhelm or …
Continue Reading about Ask Customers What They Want…Then Give It to Them →
It’s crazy out there in SocialMediaLand right now. The upheaval in the social platforms the last several months is making it very difficult to know which end is up. It isn’t just deciding where to post your content but what to actually post. Threads, Facebook/Meta’s new text-based network reached 100 million users within 5 days of its launch, so it’s pretty clear change is afoot. Other new …
Continue Reading about Social Media Upheaval and What To Do About It →
I've been taking a break from writing. I got a little overwhelmed with the absolute nonsense that's been driving social media platforms lately. I also had a challenging client for a few months that commanded an inordinate amount of my time and psyche, and that experience drained the life out of me. So, now that's done and here I am...back to shake things up. If you're a social media user, I …
Continue Reading about Is Social Media Still Worth Your Time? →
The car business is undergoing seismic shifts to its business model, most notably in manufacturing, sales/delivery of vehicles and the evolution of consumer buying preferences. The latest EY Mobility Consumer Index shows automotive digital retailing being driven by the rise of the electric vehicle, but many other buyers are coming along for the ride. The increased demand for electric and hybrid …
