Merging digital communication skills with offline/in-person skills will be one of the most challenging endeavors for automotive retailers. Automotive retail is a fast-changing environment, and consumer preferences are all over the map. Retailers are facing challenges serving customers because there is no "one size fits all" car purchase journey. In a fascinating new Mobility Consumer Index study, …
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Twitter Rants: The Ultimate Cardio Workout – The First Pencil Podcast
Welcome to this week's episode of The First Pencil! For those of us who spend time on Twitter (even though it has seriously degraded since Elmo took over), the changes have not been positive. We would like our platform back and of course, that's not in the cards, which is why we must turn to self care. Self care in the form of a rant. Join us, won’t you? Afterwards, we explore how …
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New Study: Integrating Online and Offline Customer Experience is Key to Automotive Digital Retailing
Today's car buyers expect a seamless, engaging experience. This fact is forcing automotive retailers to convert their traditional vehicle sales processes into hybrids of online and offline experiences that lead to the sale. This is a huge shift that we're witnessing in real time through automotive digital retail methods and now we have a study to confirm it. The latest EY Mobility Consumer Index …
New Mobility Study: Digital Retail Driven By Rise in Consumer Movement to Electric Vehicles
Car buyers increasingly expect a seamless digital customer journey. Consumer expectations for a personalized shopping experience are at an all-time high, and the digitization of everything isn’t so much a trend as it is the new retail reality. Digital retail supports car buyers in their path to purchase seamlessly between online and in-person interactions. The latest EY Mobility Consumer Index …