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It’s a new year, and it’s a good time to review your social media strategy. What do you want out of social media? Do you have the resources to get there? There are a thousand different ways you can use social media and we talk about taking a multi-pronged approach. Hiring a social media manager is the first step and then supplement their efforts with ads, training and content created …
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The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2023. Every auto retailer should make deliberate decisions about their marketing and advertising strategy but the complexity is leaving many wondering which way to turn...and how to allocate their valuable resources. In-house auto retail …
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It’s a New Year - cheers! Thank you for listening to our show and we wish you a happy and prosperous 2023. In this episode, Mike and I share our insights on Cox Automotive’s Jonathan Smoke’s auto retail predictions for 2023. Having managed dealership operations for many years, we both feel strongly that challenges are coming - but nothing that we haven’t seen before. We are car people which …
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We stirred up some things with last week’s episode about building a community rather than an audience…and we loved it. This week, we invited our friend and amazing car guy, Bill Playford to pick up the conversation where we left off! The invincible strength in relationships within communities leads to higher sales. Bill shares examples of how, when he was working at dealerships, this powerful …
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